WHY Visual Content?
I’ve spent over a decade mastering dental photography, videography and marketing. Trust me, the way you think about visual content can either transform your dental practice or hold it back.
FOR DENTISTS & DENTAL TECHNICIANS
How the right mindset can
transform your dental practice
Olaf Iowa
IN JUST ONE DAY!
Learn how to:
Shift your mindset to consistently create content

Follow a 5-Step Workflow to build a powerful dental brand

Attract new patients with your portfolio

It's not about 'How'
It’s about the 'Why'

I won’t teach you step-by-step photography or branding. Instead, I focus on WHY you need to shift your mindset about content creation and marketing.
  • Why don't you consistently create content after participating in dental photography courses?

  • Why is content just as important as your dental clinic or laboratory equipment?

  • Why does high-quality content build trust and brings in high-ticket patients?

  • Why does content creation improve your skills as a dentist or technician?

Hey, Olaf here!
Dental Technician & Visual Artist
I'm really excited to share my honest, practical experience in the dental industry with you. I'm confident this eBook will save you time, provide a clear path, and help boost your career from the very first read.

But first, let me tell you a bit about my journey and why I was driven to create this.

I started as a professional photographer and filmmaker over 15 years ago, working on everything from commercials to short films and portrait photography. My career took a unique turn when I became a dental technician in Germany over a decade ago, and later, moved to Tallinn to kick off a family business with my brother. We built one of the largest dental labs in Estonia, where I began using my photography skills to completely redefine how people viewed our work. My fresh, artistic approach transformed the dental industry, collaborating with talented artists like Viktor Scherbakov.
This creative angle in content creation and storytelling not only made our dental practice stand out but also helped us attract new clients and build strong trust.
I expanded my services to assist other clinics and labs with their content creation and marketing, shared my expertise internationally through courses and consultancy, and realized something important.

While anyone can quickly learn technical skills and understand equipment, the real game-changer is grasping WHY you need to create content and brand yourself effectively. I've seen many specialists attend courses, invest in the latest cameras, and then give up because they didn't believe in the power of content.

It took for some clients many years to realize this, but once they began investing in content creation and marketing, they saw remarkable results.

With this eBook, I aim to change how you think about visual content in the dental industry in just one read.
Once you see the value, I promise, there's no turning back. :)
Trusted by industry leaders
This is Art!
How I helped dental clinics & labs become
strong industry leaders
Here is a preview of what you'll get
Master the Mindset
Find out how getting creative with visual content can draw in new patients and build a stronger reputation.
Usage of Content
No matter your skill level, any quality of content can—and should—be put to use. I'll show you how.
Content types
The key content types I regularly use to promote clinics, labs, and my brand.
PLANNING, CREATING, EDITING, BRANDING, PROMOTING
The 5-Step Workflow

The proven workflow I use to plan, create, edit, brand, and promote my content, whether it's a patient's case or any other creative project.
Not using this workflow yet?
You're missing out on high-ticket patients and a solid brand reputation!
Leave your competition in the dust!
It's all about mindset!
By the end of this eBook, you’ll:
  • Understand the true value of content marketing and how it drives business.
  • Feel motivated to create high-quality content that builds trust and high-ticket attracts patients.
  • Treat content like a tool to amplify your reputation and grow your practice.

YOUR CONTENT IS YOUR SIGNATURE
What you’ll get
With your purchase, you’ll also receive
Bonus Materials, absolutely FREE
  • Lifetime Access to the eBook
    Your guide, you reminder, your motivator to keep you consistent.
  • BONUS: Content Planning Template
    Plan your daily photography routines, like any other case.
  • BONUS: Standardized Photography Protocols
    A useful guide for your photoshoots. (Remember to print it!)
  • BONUS: Photoshop Template for Instagram Collages
    Create stunning photo collages that grab attention on social media.
  • BONUS: Artistic Video from My Shop
    Use it on social media for top views, or display it on your TV at your practice.
  • BONUS: Model Release Agreement Template
    Ensure all legalities are covered when using patient photos for marketing.
  • BONUS: 20% Discount on Next Buy
    On all courses, consultancy, and content in my shop for your next purchase.
Limited Offer: First 100 Downloads
15+ years of Valuable Practical Experience
$129 $29
This complete starter pack will help you attract more patients, set yourself apart from the competition, and establish a solid reputation.
  • 30-Day Money-Back Guarantee
    I'm sharing my honest, practical experience that has boosted my career, and I'm confident it can help you too. If it doesn't, just let me know and I’ll refund your money, no questions asked.
  • Limited Offer: First 100 Downloads
    This symbolic price and the bonuses are available for a limited time only. After the first 100 downloads, the price will go up—don’t miss out!